Tyler the Creator and Converse Team Up For Bold Sneakers

Whether it’s his music or fashion, Tyler the Creator is always creating an aesthetic universe. From Goblin and Igor to Call Me If You Get Lost, each body of work is fleshed out with an all-encompassing aesthetic that draws the listener in for an immersive experience. This ability to create a world that is uniquely his has carried over into the creation of his luxury line Golf Le Fleur, which features everything from sneakers to polos to fragrances. The rapper recently hosted a pop-up at his Malibu studio where ESSENCE was invited to check out the new collection.

The collection is a full departure from the street style-inspired Golf Wang line that has gained a cult following for its bold graphics and Tyler’s own distinct style. The Golf Le Fleur label represents the luxury side of the brand and boasts a more sophisticated approach to fashion than its predecessor, with items such as the Globetrotter polos and knitwear carrying higher price tags. The unisex apparel also represents a more mature take on Tyler’s own personal style, as opposed to the more teen-centric look of his co-founded Odd Future brand.

Tyler the Creator and Converse Team Up for Bold Sneakers

The collaboration will feature a range of sneakers including the iconic One Star and Chuck 70 styles. The sneakers will come in a selection of colors and custom Golf Le Fleur designs, making them easy to pair with everyday outfits. The blue and red sneakers in particular will look striking when paired with a light wash denim jacket, a matching varsity jacket or even just a simple t-shirt.

In addition to the sneakers, the collection will also include tees, polos and button ups in a variety of hues. The tees will be available in both small, medium and large sizes, meaning the entire range should cater to a wide range of customers. The brand has also released a range of unisex fragrances and nail lacquers that are perfect for subverting gender norms.

The Golf Le Fleur collections are now available online. The brand will be expanding into Europe in the coming months, with hero fragrance French Waltz already available at London’s Selfridges. Interested shoppers can head to the retailer’s website to shop the collection and keep up with more updates on the luxury brand.

Golf Le Fleur Launches at Selfridges in London

The brand’s latest collection is inspired by the pastel utopia that exists in Tyler’s universe. It is a bold departure from his previous work, but maintains the same sense of creative freedom that has been at the heart of its success. With a focus on unisex styling, the range reflects the exploration of identity that Tyler has been exploring with his recent albums. The collection is a welcome addition to the beauty and fashion landscape, and is poised to be the next must-have from the luxury brand.