Redesigning a Golf and Ski Warehouse Website

The Golf & Ski Warehouse is an Upper Valley institution that offers golf and ski equipment. Its founders have deep roots in the local sports community. Scott Peters, who was the captain of the Hanover High Marauders hockey team, and his father, Seaver Peters, were athletic directors at Dartmouth College. Golf and ski equipment sales account for 20 percent of Golf & Ski Warehouse’s business.

Both sports require physical and mental endurance. Skiers and golfers must constantly weigh risk vs. reward. They also share many similarities in their techniques and psychological approach. In addition to being physically demanding, both sports require rigorous skill-building exercises and commitment to perfection. However, there are some important differences between the two sports.

The Golf & Ski Warehouse was looking to redesign its website to attract new customers and to help it differentiate itself from competitors. The retailer offers excellent retail service and top-of-the-line expertise for skiers and snowboarders. The site needed to showcase this expertise and help visitors decide whether to visit the retail locations or purchase online.

The Rocky Mountains provide the ideal terrain for golf and ski communities. There are golf and ski hotspots in every Rocky Mountain state. While there are many golf and ski resorts in the Rocky Mountains, the Sierra Nevada mountains in California provide some of the best options. Other top-rated golf and ski resorts include Martis Camp in California, Tributary in Idaho and Whitetail Club in Utah. In addition to these, the winter sports are not only popular, but they’re also more affordable.